My main responsibility at ShopDisney is generating creative assets for both organic and paid social media channels, including Facebook, Instagram, and Twitter. I developed strategies and aesthetics while partnering with the marketing, merchant, and photography teams.
DIFFERENT METHODS FOR CREATING THE ASSETS
EDITED PHOTOGRAPHY
After receiving raw images from the photography team at ShopDisney, I edited them for each product. This would include color correcting, lightings, repositioning, resizing, and changing the environment if needed. I also fixed models’ blemishes and skin tones.
STYLIZED IMAGES
Stylized images are created using photoshop, as the product image is in a digitally created environment. I match the item with a suitable stock photo or background, and then I add realistic shadows/highlights to make the item stand out.
SMARTPHONE PHOTOGRAPHY
If the products were available on hand, I took photos using my smartphone and edited them in order to create lively images.
ANIMATION
I created animated assets through Adobe After Effects or Photoshop using stop-motion images, software effects, or a combination of both.
GRAPHICS-BASED CREATIVES
Graphics-based creatives are mostly used for paid promotions and are created using a specified text size in order to draw viewer interest.
